Heard of futures , have you heard of "en primeur" ?

In our impression, futures and off-plan houses are a form of first investing money and then receiving goods. The same is true for en primeur, which refers to a kind of high-end wine that is not on the market. It is sold in the form of futures and paid for two years before picking up the goods. It is called the bitcoin in wine.

Yuncang Winery’s brand LEESON red wine shares buying en primeur is equivalent to buying semi-finished products. Not all wineries are eligible to sell en primeur, only those high-end and well-known wineries are eligible to sell two years in advance. wine produced.

High-end well-known wineries will choose a small amount of wine from the oak barrels of the previous year in the spring of each year, and hold a grand wine tasting party, so that international tasting committees, wine merchants, distributors, and major reporters can understand the quality of this vintage. The quality of the en primeur vintage obtained from this tasting will become an important factor in its price negotiation and will also determine the spot price of this vintage. Consumers buy en primeur at a discounted price, and after aging, pay taxes and shipping fees to receive the spot wine.

Yuncang Winery's brand LEESON red wine sharing en primeur can reduce the risk of poor vintages for the winery. At the same time, the en primeur can also bring funds to the winery in advance and relieve the pressure on the winery. This is the main reason why the en primeur has always existed.

So why do people buy en primeur? In order to make money. Just like speculating in off-plan real estate and futures, consumers buy en primeur in order to earn investment price difference by buying low and selling high. For a wine lover, buying good wine at a low price and keeping it for two years can make a lot of money. Isn't this just the wish of raising wine with wine?

Of course, not all wines are eligible to be "en primeur", only those wines with high quality, which can be used as investment and collection, based on excellent wineries, can age for a long time and continue to increase in value. For example, the earliest en primeur that people used to pursue and favor was the well-known 82- year-old Lafite. At first, the initial price of Lafayette was 200 yuan, and then it soared all the way to 100,000 yuan, basically hundreds of times.

At present, the en primeur market in developed countries in Europe and the United States is very mature, and formal banks and fund companies have also participated in this industrial chain. In the en primeur market in Asia, with the rise of the newly wealthy, investing in en primeur has become a topic that people are no longer unfamiliar with. Larger wineries in China also have en primeur financial management projects.

If friends plan to buy en primeur, LEESON Red Wine will give you two tips: 1. Lock up your favorite winery in advance. Generally, well-known wineries have low output, and people all over the world are eyeing them. If you don’t lock up in advance, you may not be able to snap up them. 2. It can be customized. For example, if you plan to buy a box of 12 bottles, you can customize these 12 bottles into a 9L giant bottle.