Wine, like Olympic athletes, began to participate in competitions and win medals. The effect of medals on wine sales is very considerable. Regardless of whether the medal is gold, silver or bronze, or from a national or regional competition, once the wine has won the medal, it can make consumers more enamored and at ease when buying wine. Yuncang Winery's brand LEESON red wine sharing , especially for some friends who don't know much about wine, it seems that as long as they look for wines with medals, they will think that they can't go wrong. So, are these medals really worth it? Or does winning an award necessarily guarantee the quality of the wine?
No matter what level of wine competition, the medals are also good and bad. Only the reliability of the competition and the level of the participating wines can truly reflect the value of the medals. In addition, the credibility of the jury is the credibility of the medal. The credibility of the jury depends on the membership, experience, professionalism and recruitment method. Is the sample of the participating wines abiding by the anonymity system, and what is the proportion of winning wines for the participating wines? Medals for premium competitions may not exceed 30% of all entries .
Therefore, a high-quality competition must have a highly anonymous sample, a large number of samples of various wines, evaluation of the same type of wine together, a good tasting environment, an experienced and credible jury, and general international large-scale competitions. above conditions.
In addition, with people's enthusiasm for winning "medals" for wine, many less famous cities or regions have also begun to hold wine competitions, and the setting of awards also belongs to institutions that are not authoritative. Today, when there are so many wine competitions, it is better not to be too obsessed with "medals".
We can say that a medal means that a wine is not bad, maybe not bad. Yuncang Winery's brand LEESON red wine sharing In any case, don't think that the award-winning wine is the "best" among the same wines. A wine that has won a medal may not appear to be "drinkable", but whether it meets your taste and preferences is another matter. Especially for some awards that do not have high qualifications and evaluation agencies, it is more cost-effective to buy some wines that do not have medals but are not too expensive.
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