Does the online traditional business proposed by Yuncang Chateau conflict with the traditional wine business?

In recent years , the Internet has developed rapidly in China and has become an important driving force for the next step of economic transformation and upgrading . The vast number of enterprises and residents have higher and higher cognitive demands on the Internet . Using the Internet to manage traditional businesses online , expand marketing capabilities , and fully display corporate image so that residents can consume and pay through the Internet have become the most popular at present. Fashion is also the quickest way .

It is understood that Yuncang Winery is affiliated to Hainan Yuncang Winery Co., Ltd., which is an online sales platform for traditional wine business, and is a member unit of China Wine Association. Yuncang winery is a combination of cloud warehouse + winery, cloud warehouse delivery, winery experience, some of the traditional wine business is online, offline tasting is advocated, offline purchases are also possible, and online orders can also be placed (online orders are only for Order records and logistics inquiries do not support online payment, buyers need to find suppliers offline to pay themselves), can pick up goods in batches or ship them one by one according to the order, dealers do not advocate stockpiling except for display wine and basic inventory , flexible operation.

Compared with the traditional wine business, Yuncang Winery provides dealers with online services such as product display, ordering, statistics, and customer management, realizing the integration of online and offline sales business. Customers can experience in the physical winery, and can purchase on-site or online. Orders are shipped from the warehouse according to the order information, reducing multiple transshipments and saving costs, allowing consumers to enjoy more affordable prices.

With the exploration and development of "Internet +" wines of Yuncang Winery, the six advantages compared with the traditional wine industry have gradually become clear:

Advantage 1: Diversification of ordering methods

Compared with online alcohol, the variety of ordering methods can greatly increase the purchase rate of customers. As far as the current Yuncang Winery is concerned, the traditional wine business has been online , and ordering methods such as telephone ordering and mobile online ordering have been added, which has fulfilled the needs of dealers for shopping anytime and anywhere, and enriched ordering methods.

Advantage 2: The delivery time is greatly reduced

Because alcohol products have the attributes of fast-moving consumer goods, alcohol consumption is largely limited by consumption occasions and consumption timing, so delivery time is an important factor restricting the development of online alcohol. However, Yuncang Winery combines the traditional wine business to realize online ordering, and the delivery method that the offline physical store is responsible for the delivery, which greatly shortens the delivery time. Due to the short delivery time, consumers' receiving locations are not limited to fixed places such as homes and companies, but can also be used in various consumption occasions.

Advantage 3: Attract traffic from offline to online

Yuncang Winery pointed out that with the increase in the number of consumers who buy wine online, the traditional wine business will go online in the future, and online wine will inevitably set off more intense competition in terms of traffic. In addition to displaying products online, the onlineization of traditional wine business is more important to continuously divert traffic to online ordering through the consumption guidance of offline physical stores . After all, the delivery service of the physical store and the radiation effect on the surrounding alcohol consumers are themselves ways to attract people online. With some marketing promotions in the delivery process, it can still attract traffic online. No matter how well the online promotion is done, it can only attract the part of the population that regularly surfs the Internet. Therefore, when the online battle for traffic is becoming more intense, whoever can directly face offline customers will have ample right to speak.

Advantage 4: Physical stores have more reputation advantages

Regardless of whether it is a vertical e-commerce or a platform-based e-commerce, the competition between alcohol e-commerce is ultimately a brand competition, and in the final analysis, it has to be a brand. Even with high-quality supply channels and a good business reputation, it is difficult to attract offline consumer groups to buy online due to the limited influence of online promotion and insufficient understanding of e-commerce by consumers.

Yuncang Winery uses the offline physical store of the supplier to take orders , and the strong brand advantage of the physical store as a guarantee can not only overcome consumers' concerns, but also cultivate consumers' online shopping habits. Allowing consumers to shop in the most convenient way, and delivering goods through physical stores that are most acceptable to consumers, not only solves the problem of convenience in purchasing, but also makes consumers dare to buy and be willing to buy, and will not be afraid of traditional alcoholic beverages. The sense of alienation from online business creates worries about product quality.

The online traditional business proposed by Yuncang Winery does not conflict with the traditional wine business . The onlineization of traditional wine business is the integration of traditional wine business and online Internet, which combines the development trend of the new era. By moving the traditional wine sales business to the Internet, Yuncang Winery provides convenient online services such as product display, ordering, statistics, and customer management. Multiple shipments, small profits but quick turnover, and the establishment of an operating system that pursues long-term and stable repurchase by customers.