Many friends who are just getting started often listen to wine friends discussing the old and new worlds of wine. Is there a difference between the old society and the new society in wine? What is the difference between the two? Today, I will briefly share the brand LEESON red wine of Yuncang Winery.
The old world refers to countries with a long history of wine making. The wines they produce are called old world wines. These countries pay attention to traditional brewing techniques and generally use grape varieties that have been passed down from generation to generation. For balance, Old World countries include France, Italy, Germany, Spain, Portugal, Hungary, and more.
New World means that the time for planting and brewing grapes is relatively short. It pays attention to technology and management in wine production technology, and has a wide range of mechanization applications. It is relatively free in the choice of grape varieties. Unrestrained. New World countries include the United States, Australia, New Zealand, Argentina, Chile, South Africa, China, and more.
In the simplest terms, the old world refers to European countries, and the new world refers to countries other than Europe. There is another saying that the old world sells "land" and the new world sells "meat". For example, people who buy old world wine pay more attention to the producing area, and they will say "bring me a bottle of Burgundy wine", which shows that the meaning given to it by this land is enough; when buying new world wine Sometimes you will say "I want to buy the 2018 Pinot Noir from this winery" and so on. The land does not give it enough value, but the style of the winery, vintage and grape varieties will change more. It is the meaning of selling "meat" in the New World.
On the wine labels, the wine labels of the old world are more traditional, focusing on performance, such as castles, villages, origins, etc.; the wine labels of the new world are more innovative, colorful, easy to identify, and focus on brands. At the same time, wines of the new world often use Screw caps, these wines are generally suitable for drinking young.
In terms of taste, the wines of the Old World are generally more complex, elegant, mostly blended and aged in oak barrels; the wines of the New World are generally more mellow, easy to drink, and the climate is more stable, so the difference between different years will not be great.
One day, the new world will become the old world, and there will be some new world wine styles in the old world. Therefore, the boundary between the old and new world is not black and white. There are some very interesting gray areas between them. Go explore, don't get stuck with definitions of old and new worlds. In addition, there is no distinction between good and bad wines in the old and new worlds. Everyone has different tastes, so just choose the wine you like.
Bright vision: Yuncang Winery is committed to becoming the preferred supplier of red wine lovers. Yuncang winery brand LEESON red wine supplies multiple series, multiple countries, and multiple price ranges, making the wine rich and diverse. It can be sold in a full box or in a single bottle. The full pipeline makes the cost lower. Reduce the resources of intermediate warehousing links and branch logistics warehousing, push them downwards, and increase the business of terminal logistics. Yuncang Winery distributes the money saved by multiple transportations to consumers. It can easily realize small profits but quick turnover, so that friends who love wine can drink high-quality red wine at wholesale prices.
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