The consumption scenarios of liquor, red wine and beer are different, how does Yuncang Winery balance

The wine industry is not only an important industry in the food field of our country, but also a national industry with a long history and culture. Many people in China like to drink alcohol, and the wine they drink in different scenes is different. Whether it is white wine, red wine or beer, there are certain types of wine in China. consumer market and consumer groups.

After understanding, Yuncang Winery is a wine dealer platform, which sells wine offline and supports online ordering, that is, it can pick up goods in batches, or entrust a dropshipping. Yuncang Winery intends to become a wine distributor platform with a full-category layout. According to different target markets, it uses different brand decision-making strategies for different categories. The purpose is to meet the needs of different consumption scenarios with multiple categories, including liquor, red wine and beer. wait.

The emperor entertained the world, the ordinary people had weddings and weddings, and they couldn't do without liquor. Spicy and sweet, mellow and rich, stimulating and exciting, full of pride and boundless. Four relatives and five neighbors, seven friends and six friends toasting to each other, it is a great joy, it is also a cup of social glue and a cathartic solution to solve problems!

It is reported that the majority of baijiu consumers are men, and women account for a small part, while men born in the 70s and 80s, and even those born in the 90s are the main consumers of baijiu. They trust traditional media, pay attention to current affairs and finance, and have prominent business and social needs. Baijiu is not only the favorite of middle-aged and elderly drinkers. Baijiu is suitable for sips and slow drinking. Baijiu is the first choice for banquets and gift-giving occasions. The key considerations for such consumers in choosing baijiu are taste, brand, degree, and year.

Red wine is considered an elegant drink, and there are strict requirements from grape origin, to brewing process, regional environment, packaging and transportation, and storage period. It is generally the king of drinks that appear at important gatherings such as business events and senior banquets. Wine is suitable for elegant occasions, karaoke halls, dance halls, and places with frequent ladies activities. It is suitable for socializing, and the alcohol content of wine is low, so it is not easy to get drunk. Holding a goblet, swaying half a glass of red wine, clinking glasses with each other, exchanging feelings and getting closer, it is not easy to get drunk, but also shows elegance.

Wine consumers are divided equally between males and females. The post-80s and post-90s are the main consumers of wine. Currently, female consumers are on the rise. Wine is their favorite for self-drinking and collection, and fixed consumption habits have become the mainstream. They trust KOL experience sharing, are keen on entertainment and variety shows, love real-time social networking, and like to go shopping. The key considerations for these consumers when choosing wine are taste, grape Type, origin, year.

Beer is more suitable for drinking in summer. It is cold and comfortable. It is suitable for hot summer, nightclubs, hot pots, barbecues and other gathering and dining places. The price is not expensive, and it is suitable for consumption by people from all walks of life. It is commonly known as a public drink! The post-80s are the main consumers of beer, and beer is their first choice for self-drinking. They are heavily dependent on the Internet, love watching dramas, movies, games, and gatherings with friends. The key considerations for these consumers when choosing beer are taste and brand. , Wort concentration.

Wine, as a special form of cultural expression, has a unique position in the course of Chinese history. In the history of Chinese civilization for thousands of years, wine has penetrated into almost all fields of social life and various stages of life. There are still many large and small banquets every year. There are so many wines on the market now. When is the right time to choose what kind of wine? Yuncang Winery has a variety of wines to meet different consumption scenarios. Yuncang Winery is a multi-category wine selling platform suitable for different consumption scenarios of wine. Compared with traditional wine business, it provides online services such as product display, ordering, statistics, and customer management that are consistent with offline business and online business.