Yuncang Winery takes the lead in advocating the new trend of "civilized, healthy and rational drinking"

In recent years, after the baijiu market has experienced the complex of showing off and face, more and more consumers have begun to advocate the concept of rational drinking, appreciate the demeanor of well-known liquor companies, and appreciate the beauty of Chinese baijiu. Yuncang Winery believes that wine gives people sensory enjoyment and spiritual satisfaction, and the prosperity of the wine industry is inseparable from civilized and healthy consumption trends. Yuncang Winery's new brand HOMANLISM baijiu adheres to the traditional brewing process, brewed with pure grains, and has gone through multiple stages of tempering. Every glass of HOMANLISM Maotai- flavored wine has a unique style of outstanding sauce aroma, full-bodied wine, long aftertaste, and lasting fragrance in an empty glass.

As a typical representative of traditional Chinese industry, liquor enterprises are living cultural heritages integrating material, spirit and system. Appreciating the beauty of Chinese baijiu is not only about wine tasting, but also about aesthetics. The real wine culture is "the only thing that can't be drunk is chaotic". It's about aesthetics, not about ugliness. It's about free and equal gathering and sharing, not an excuse for the wicked to indulge and commit crimes. Let the rational, healthy and scientific concept of drinking and life enter the minds of consumers, and then a new trend of drinking in moderation and living a happy life can be formed throughout the country. The prosperity of the wine industry is inseparable from civilized and healthy consumption habits, and even more inseparable from the active practice of social responsibility.

According to Guo Dongwei, president of Hainan Yuncang Winery Co., Ltd., who explained the positive energy culture of Yuncang Winery, from the perspective of corporate interests, five aspects must be done well: the first is to brew ecological wine for consumers; the second is cooperation Partners provide best-selling Dolly products; thirdly, build a good business platform for distributors; fourthly, continuously create value for shareholders; fifthly, contribute good responsibilities to the society.

In the view of Yuncang Winery, products are the key to building a competitive advantage in the market, and also the cornerstone of building a corporate brand barrier. On the journey of steady development, Yuncang Winery HOMANLISM Baijiu has always aimed to pay close attention to product quality, focus on product innovation, continuously realize iterative upgrades of products, and create a product matrix with rich categories and covering multiple consumer groups.

" Life is bold and drink HOMANLISM " is the impression that HOMANLISM liquor , a brand of Yuncang Winery, has always given consumers. It adheres to the traditional brewing process and is brewed with pure grains. It is a serialized liquor with multiple categories, multiple packages, and multiple price ranges. , visiting relatives and friends, recommend HOMANLISM liquor. Yuncang Winery HOMANLISM Baijiu is unique in proposing the strategy of mass liquor, taking root in the sinking market, and making high-quality liquor for consumers. In the ordinary years, between pushing cups and changing cups, it brings people the sincere joy that hits the bottom of their hearts.

Yuncang Winery's new brand HOMANLISM liquor advocates "moderate drinking and happy life", adheres to "responsibility is greater than the sky", adheres to "guidance is not exchanged for gold", advocates "appropriate new fashion", promotes "new situation of consumption", and promotes "positive energy of legal principles" . As a member unit of China Wine Association, Yuncang Winery has been committed to promoting excellent and healthy wine culture and actively promoting the concept of "rational drinking".

Fulfilling social responsibility is a necessary way and an important goal for enterprises to achieve sustainable development. The wine industry is a consumer goods industry with a vast market, which is closely related to people's yearning for a better life. Wine companies should take the initiative to shoulder social responsibilities and serve consumers While dedicating good wines to consumers, actively advocate and create a consumption concept of civilized drinking, healthy drinking and rational drinking.

Hainan Yuncang Winery Co., Ltd. has always focused on implementing the promotion of rational drinking. First, consciously take responsibility for quality, and adhere to product quality to meet consumers' yearning for a high-quality life and promote the sustainable inheritance of the industry. The second is to actively undertake health responsibilities and take the lead in research on alcohol health and healthy drinking behavior. The third is to take the initiative to shoulder cultural responsibilities and take the lead in advocating a new trend of civilized and rational drinking.