Why is it said that Yuncang Winery is a small physical store business, and what does it bring to the small store

Although the new alcohol retail model has been born for a long time, the traditional alcohol distribution model still accounts for most of the market share in the domestic alcohol distribution field. Physical stores, as one of the traditional marketing channels of liquor, have been active in the liquor market with the characteristics of rich local resources, fast market launch, small size, and high flexibility. Famous tobacco hotels, tobacco and alcohol wholesale stores mainly engaged in wholesale group purchases, and branded tobacco and alcohol chain stores, and have gradually become an important force in the terminal pipeline. .

Facing the ever-changing market trends and consumption atmosphere, small tobacco and alcohol brick-and-mortar stores need to transform their own advantages to the greatest extent and make in-depth adjustments to adapt to long-term development. The transformation to the Internet and the integration of online and offline are the inevitable direction for the development of tobacco and alcohol physical stores, and "offline + offline" is the preferred way to break through.

After understanding, Yuncang Winery is a company that sells wine. It sells wine offline and supports online ordering, that is, it can pick up goods in batches, or entrust a dropshipping. It provides Internet online services according to the traditional wine wholesale business. Alcohol sales platform. In this Internet era, it is too limited to rely solely on store sales channels. Yuncang Winery combines traditional physical stores in various industries with the Internet, changing the traditional channel wine agency and wine sales model!

Yuncang Winery’s business features Free purchase offline, free online registration, no quantity limit for shopping, no limit for resale objects, products sold can be returned and refunded at any time, if dealers at all levels need to return or exchange the goods in hand, apply truthfully and sell Refunds are handled only by the parties, no forced buying and selling, no card making things difficult, and freedom of buying and selling is advocated. The product combination based on the purchased quantity is the dealer's package, and no additional franchise fee will be charged according to the purchase and sale consideration, and no income other than the normal sales price difference will be sought.

The new retail of wine is undergoing in-depth changes and iterations. Supply chain capabilities, distribution efficiency, and online and offline collaborative services are key factors for the development of the industry. The new wine retail market is huge, and the entry of wine shops will undoubtedly increase competition in the industry while squeezing the market space. Yuncang Winery has realized the integration of warehousing, distribution and transportation, created a flat supply chain, and improved the efficiency of warehousing and transportation. This means that Yuncang Winery can shorten the delivery time for small physical stores and improve the response speed of the supply chain.

For most small tobacco and alcohol physical stores, Internet-based store management is the core strategy to realize the deep binding between consumer users and stores, and it is a necessary means to lead to smart retail. The Internet-based transformation of stores is not a small repair to the traditional industry, but a fundamental transformation of the industry strategy, operation and technology. Although different industries have different development levels and Internet-based transformation methods, they all face the same pressure for change. Only by clarifying Internet thinking, actively transforming and upgrading, and making Internet-based transformation popular and normalized can we grasp the opportunities in the Internet era , to gain more room for development.

It is the general trend of the industry that the Internet empowers small physical stores in various traditional industries, and it is also the basic trend of the development of the entire retail industry. Internet empowerment, in addition to online drainage, also includes conventional customer management functions, in addition to the empowerment and integration of the supply chain. This kind of integration and empowerment is more substantive for traditional tobacco and alcohol physical stores, one virtual and one real are more valuable and more sustainable. Yuncang Winery provides Internet online services according to the traditional wine wholesale business. It can pick up goods in batches or send them one by one according to the order. The dealers do not advocate hoarding goods except for display wine, and the operation is flexible.