How high is alcohol profit? Visit Yuncang Winery to find out

As one of the five ancient civilizations in the world, China has always been the hometown of baijiu. There are countless types of liquor, and the price of liquor is even more eye-catching. There are thousands or even tens of thousands of yuan a bottle, and you can buy it for more than ten yuan. In short, there are a lot of beautiful things in eyes, a wide variety, and the gap is clear at a glance. Since they are all liquor, why the price difference is so big?

Liquor culture has been passed down in our country for thousands of years, and there are indeed many people who like wine in our country, so the price of most of the liquor is relatively high. However, it is understood that the price of liquor has been rising recently, and the main reason for the price increase of liquor is not It is not because of the price increase of raw materials, but because more and more people are speculating on liquor, and the price has risen. So which liquors are worth buying?

It is understood that during the visit with Yuncang Winery, Yuncang Winery is a company that sells wine. Its traditional business is to sell wine offline. At the same time, it supports online ordering. The alcohol sales platform that provides Internet online services according to the traditional alcohol wholesale business, its suppliers are in the same way as the traditional alcohol business. Compared with the traditional alcohol business, it provides product display and ordering that are consistent with the offline business and the online business. , statistics, customer management and other online services.

It is said that although many wines are purely brewed, the types of grain raw materials for the wine are also different. First of all, let me briefly talk about alcoholic wine, that is, blended wine. The concentration of alcohol is mainly adjusted by blending edible alcohol + water. Such wine , the cost is low and the selling price is cheap, but it does not have the ability to drink for a long time or compare with pure grain wine. Pure grain wine is mainly brewed from various grains without any additives. The wines brewed from different grains have different flavors and types, and the quality of the products also brings differences to the price.

According to relevant information, Kweichow Moutai (600519) is expected to achieve a total operating income of about 89.785 billion yuan in the first three quarters of 2022, a year-on-year increase of about 16.5%; it is expected to realize a net profit attributable to shareholders of listed companies of about 44.399 billion yuan, a year-on-year increase of 19.1% about. Shanxi Fenjiu (600809), Shuijingfang (600779), Jinshiyuan (603369) and Laobaigan, which announced their performance expectations at the same time as Maotai, are expected to achieve double increases in total revenue and net profit in the first three quarters.

There is such a kind of liquor, which was born not long ago, and its name is called HOMANLISM liquor, which gradually became familiar to people. HOMANLISM Baijiu is the first liquor brand launched by Yuncang Winery. It is jointly endorsed by three stars, Lu Liangwei, Wu Qihua, and Period. The initial products are Maotai-flavored liquor from Guizhou Maotai Town.

Yuncang Winery’s positioning of HOMANLISM baijiu is ration wine. There are also wines of the same quality, brother packs (simple packs), event packs (card boxes), and gift boxes (luxury gift boxes), in order to allow various consumption scenarios Different wines are used, and the price is relatively close to the people. The philosophy of Yuncang Winery is "to earn less and sell for a long time" to pursue the repurchase rate, so the profit is far less than that of brand wine. From this perspective, not all All liquor companies are highly profitable.

Anyone who drinks baijiu regularly can find that among the three major flavor types, the Luzhou-flavored wine has the largest share in the market, the sauce-flavored wine has the smallest share, and the light-flavored type is in the middle. However, Maotai-flavored wine also has its own reasons for its good production and high price. One is that the brewing cycle is long, and the Daqu Kunsha winemaking process is adopted. The brewing of a single base wine takes as long as a year. Coupled with aging, it takes a long time. Therefore, most of the sauce-flavored wines we buy in the wine market may have been brewed a few years ago, and most of the wines are not cheap. For Luzhou-flavor wines, most of them only need about 90 days, and for Fen-flavor wines, even less.

Therefore, we can conclude that the time of brewing wine is directly proportional to the price, and the process is complex and cumbersome, so the price of many products can easily sell for thousands of dollars, making it impossible for many people to pursue. In the past few years, the products produced by Yuncang Winery have been very stable in terms of wine quality and price, making it more like a dark horse compared with other sauce-flavored wines, such as its HOMANLISM sauce-flavored liquor . It is one of the few good sauce-flavored wines. The aroma of HOMANLISM Maotai -flavored Baijiu is more prominent among Maotai-flavored liquors. The wine is clear and transparent, rich in aroma, full-bodied, mellow and sweet, with a long aftertaste. As an ordinary consumer, this wine is indeed a good choice.

Yuncang Chateau HOMANLISM Baijiu is carefully brewed by the winemaker. After complicated craftsmanship, it has gone through multiple links from feeding to product delivery. Among the many Maotai-flavored wines, the quality of HOMANLISM Baijiu is really comparable to some big-name wines. The price is not only affordable, but also delicious and cost-effective.