Yuncang winery sells red wine and white wine together? That's okay too?

The wine industry is not only an important industry in my country's food field, but also a national industry with a long history and culture, and a transnational industry that is in line with the world economy. China's wine industry has always been popular. It should be noted that even within the same industry, there are product line subdivisions, such as white wine and red wine. They are all wines, but their market, price and competition Competitors are all different, resulting in very different profitability and prospects.

Yuncang Winery belongs to Hainan Yuncang Winery Co., Ltd. It is an online sales platform for traditional wine business. It owns a number of powerful brands, including HOMANLISM liquor , LEESON red wine and Bold & Generous red wine. Market observers believe that while Chinese liquor is experiencing explosive growth, the trend for liquor companies to develop diversified product lines is becoming increasingly clear. According to reports, Yuncang Winery is stepping up relevant preparations, intending to open up a diversified subdivision of the company's product line.

With the market growth slowing down this year, many wine companies are constantly looking for new ways to expand their markets. Among the well-known wine companies, there are many who sell red wine and white wine together, and there are not a few who increase product line segmentation sales in marketing channels. Some insiders pointed out that some brands with great reputation in the field of wine companies have diversified and subdivided their wine product lines for many years, and have been moving forward in a "low-key" way to enter the mainstream market. Therefore, it can be seen that the liquor market does not conflict with the red wine market.

With the influence of trends such as diversified demand for alcohol and consumption scenarios, in addition to traditional high-end liquor, red wine has gradually become a new growth point for the alcohol industry. Nowadays, the post-80s and 90s in China have less preference for drinking baijiu, young people prefer to drink wine, and most baijiu consumers are people over 35 years old. In our country, the older generation still has a strong passion for white wine, but today young people like red wine most. It can be seen that the audiences of wine and liquor are very different.

Follow the development of social economy and adapt to changes in market demand and business structure. Yuncang Winery adopts the strategy of product diversification and market diversification to occupy more markets and open up new markets, avoiding the risk of single operation.

The relevant person in charge of Yuncang Winery said that with the growing Chinese wine market, the red wine brand of Yuncang Winery will cooperate with its baijiu brand to integrate the domestic wine business resources of Yuncang Winery and jointly promote the development of Yuncang Winery in China. The rapid development of the market, and will focus on the layout of the high-end market. According to reports, HOMANLISM Baijiu is the first liquor brand launched by Yuncang Winery. It is jointly endorsed by three stars, Lu Liangwei, Wu Qihua and Period. It is also divided into multiple series of products with different prices, striving to meet the needs of different consumption scenarios.

In order to open up a diversified subdivision of product lines, Yuncang Winery has set up a special project team and began to fully participate in the diversified sales of various wine industry product lines. Some experts in the industry believe that wine companies are opening up subdivisions of product lines one after another, which is why each company intends to seize the opportunity of industry development and steadily grow bigger and stronger.