From the perspective of Yuncang Winery, a strong market push is needed to sell a brand of wine well

In China, alcohol is an indispensable drink for social occasions. Whether it is weddings, promotions and relocations, business negotiations, friends gatherings, or happiness and sadness, wine plays an important role in our lives. With the continuous development of the wine industry, there are many types of wine brands on the market. At the same time, there are thousands of wine merchants. Many people want to join the wine industry to make profits. Which one should you choose?

If the wine merchant brand you choose is not popular and the public doesn't like it, then the sales will not be good, let alone the profit. When choosing a brand, you should pay more attention to the support of the wine merchant and the market thrust of the brand. You should choose a wine merchant who insists on continuous innovation and creativity, continuously optimizes the product system, and builds a product life cycle quality management system. Only by continuously strengthening marketing power and brand power, and constantly enhancing the market competitiveness of major products, can we obtain high-profit products.

After understanding, Yuncang Winery is a company that sells wine. Its traditional business is to sell wine offline. At the same time, it supports online ordering. Over the years, Yuncang Winery has paid great attention to the popularity of its own brand. It has cooperated with TV media, railway media, network marketing and other massive brand advertisements at full speed. The brand image has successively landed in major cities across the country, covering and deeply reaching more consumer groups. , High-frequency detonated the brand volume.

The brand is the result of the brain automatically memorizing the "optimal choice" when consumers are faced with a surplus of commodities. Brands only exist in the mind. Imagine that when there is no concept of brand, when we go shopping, we will remember which fruit is big, sweet and real, and the price is lower than that of the next door. We will frequent this place frequently. Stores, and built a brand memory in their minds. In this process, experience makes you believe, and only when you believe can you repeat, and repetition generates trust. Therefore, the essence of a brand is trust , which is an eternal business law.

Yuncang Winery has a number of powerful brands, including HOMANLISM white wine, LEESON red wine and Bold & Generous red wine. The promotion strategies of each brand are closely linked, and inviting multiple spokespersons and new media promotion to jointly display is one of the corporate strategies.

Why choose a product with a strong market push? The higher the brand's popularity, the more advantageous it will be for consumers to make purchases. Many studies have shown that consumers often make comparisons when purchasing products and choose brands with reasonable quality and price. Due to the lack of knowledge and experience of consumers, it is impossible to judge its quality, so they often choose products according to the popularity of the brand, because in the minds of consumers, these brands are relatively well-known in this industry, and consumers will think of them. The products of the brand are better than those of other brands. At this time, high-profile brands often become the objects of choice for consumers. Only those brands with high popularity will be chosen by consumers, which greatly increases the advantages of these brands when consumers buy. After all, the higher the popularity of the brand, the easier it is to build consumer confidence in the brand.

Nowadays, the competition in the industry is intensifying and the market expansion needs of enterprises. Even high-quality products without market thrust will not be recognized by consumers. Products recognized by consumers need to maintain continuous dissemination in different dimensions to continuously strengthen consumers' minds. brand memory. At this point, it is very important to grasp the effectiveness of communication.

Yuncang Winery always believes that two prerequisites must be met for effective communication: First, the precise reach of the communication method needs to accurately capture the action trajectory of the target group, aim at the target group's ecological circle, and achieve high-frequency coverage. The second is that the content of the dissemination is deeply rooted in the hearts of the people, with quality as the foundation and culture as the wing. Liquor belongs to the food and beverage category, and consumers are most concerned about the quality of imported things. Through the accumulation of sales over time, the repeated experience of consumers has been completed, and the positive feedback formed has endorsed its quality. Nothing is more convincing than sales. It can be said that in-depth experience is a key step for consumers to have a sense of value recognition for products and build brand trust.

Looking at the liquor market, Chinese liquor companies are also in the stage of high-intensity market competition. The marketing of liquor has a long way to go, because high-profit products need a strong market push. If you want to join the liquor industry to gain profits, you can learn from Yuncang Winery. The correct marketing strategy is to cooperate with wine merchants who stand out in the liquor market. Yuncang Winery has been working hard to create a new marketing model with brand characteristics, gain a place in the fierce market competition, and help distributors develop together.