Yuncang Winery and 80Media Media signed a 9-year David TV advertising strategic cooperation

On September 20, 2022, the signing ceremony of the media strategic cooperation agreement between Hainan Yuncang Winery Co., Ltd. and Beijing Eight Zero Memory International Culture Media Co., Ltd. was held in Guangzhou. The signing ceremony is aimed at the continuous advertising and promotion of HOMANLISM Baijiu under Yuncang Winery on 9 satellite TVs. It was signed by Mr. Guo Dongwei, President of Yuncang Winery, and representatives of Eight Zero Memory Media. Yuncang also attended the event . The co-founders of the winery, Hu Jiqiang, Liu Chaozong, etc., and representatives of some distributors of Yuncang Winery.

Yuncang Winery is affiliated to Hainan Yuncang Winery Co., Ltd., an online sales platform for traditional wine business, and a member unit of China Wine Association.

Yuncang Winery is a combination of Yuncang + winery. It makes part of the traditional wine business online, supports offline business, and can also purchase online. You can buy what you want offline and online. Who is the offline supplier and who is online? It is still a supplier, which provides Internet online services according to the traditional wine wholesale business. It can pick up goods in batches or send them one by one according to the order. The dealers do not advocate stockpiling except for wine for display, and the operation is flexible.

Compared with the traditional wine business, it provides online services such as product display, ordering, statistics, and customer management that are consistent with the offline business and online business, and realizes the integration of online and offline sales business. Customers can experience offline physical wineries and can purchase and pick up goods on the spot You can also place an order online and ship it from the warehouse according to the order information, reducing multiple transshipments and saving costs, allowing consumers to enjoy more affordable prices.

HOMANLISM Baijiu is the main liquor brand of Yuncang Winery. The brand spokesperson is actor Wu Qihua. Wu Qihua is a Hong Kong film and television actor and pop singer. The familiar, elegant, and generous screen image has attracted many audiences. It is also a very good thing that Yuncang Winery has the honor to invite Mr. Wu Qihua to endorse HOMANLISM Baijiu.

At the signing ceremony, Guo Dongwei, president of Hainan Yuncang Winery Co., Ltd., said: “2022 is a critical year for Yuncang Winery’s brand building and shaping. Plan the layout. Yuncang Winery adheres to the concept of "sticking to good quality and win-win with the world". Since its establishment, it has always been oriented by the needs of consumers, sticking to its original intention, adhering to ingenuity, and continuing to innovate."

With the official signing of the strategic cooperation agreement between the two parties, the brand culture of Yuncang Winery will join hands with Beijing Eight Lingyi International Culture Media Co., Ltd. to promote development. Beijing Eight Zero Memory International Culture Media Co., Ltd. has high-quality media resources and diversified means of communication, which can be displayed in an all-round and multi-dimensional way. The two parties work together to increase the influence of HOMANLISM liquor, a brand of Yuncang Winery.

Beijing Eight Zero Memory International Culture Media Co., Ltd. is an advertising production service provider. Its business includes advertising film production, CCTV advertising review, CCTV, satellite TV key advertising agency, product and effect integration, etc. It has been actively committed to the publicity and publicity of Chinese brands. Introduced promotion, has provided service for LEESON LEESON red wine, BOLD & GENEROUS Bold & Generous red wine under Yuncang Winery, is an old friend of Yuncang Winery, and the HOMANLIS HOMANLISM baijiu signed this time is also specially selected by Eight Zero Memory Media The purpose of broadcasting on 9 David TV is to consolidate the brand image and increase the brand reputation. The signing of the advertisement launch is one of the implementation links of the strategic framework between the two parties . The ring is also an integral part of the brand promotion of HOMANLISM Maotai-flavored wine.