Natural wine, the " new wave " in the wine industry

I don't know when, a "top Internet celebrity" came to the wine world, and that is natural wine. Natural wine can be said to be a super niche in the world of wine, but it has accidentally become a "new wave" in the wine world. Where is this kind of wine naturally? tasty? Is it expensive? Yuncang Winery's brand LEESON red wine sharing.

Yuncang Winery has a multi-brand and multi-endorsement operation mode, inviting popular celebrities to attend or endorse their own products, find spokespersons that match the brand's own image and tone, and conduct series based on the star's story, personality, commercial value, and fan portraits. Content creation, exposure channel selection, and event planning maximize the value of stars and help brand development, so as to gain the love and support of the public and shape a good brand image. Increase product exposure and attract more potential users to understand the brand. Improve the credibility of the brand, shape the reputation of the brand, and drive potential users to trust the brand and buy it.

, natural wine focuses on natural " Natural ", that is, it emphasizes minimizing human intervention in the brewing process, or pursuing zero additions, hand-picking, etc., and presenting it to consumers in its original natural state. So how can this "naturalness" be achieved?

1. Plant. When growing grapes, add as little chemical agents as possible, and use more organic or biodynamic methods to grow grapes naturally. Generally, they are organic grape varieties produced in small batches by independent wine farmers.

2. Picking. When picking, it is completely picked by hand to minimize the participation and interference of machines.

3. Fermentation. Generally, native natural yeast is used, and no artificial yeast or commercial yeast is added. For example, natural disinfection methods such as pasteurization are used, or natural fermentation is carried out by controlling the temperature.

4. Certification. Brewing natural wine requires the certification of grapes required by law. If it is natural wine, there will be a national organic certification mark on the wine label.

Yuncang Winery’s brand LEESON red wine sharing natural wine generally has two states: a very high-quality natural wine, which will be fresh and juicy , and the taste of the grape itself is obvious. This type of wine will be clarified before filling . Even without the addition of antibacterial sulfur substances, the purity of the wine can be guaranteed. The other is to pursue pure nature without any filtration or clarification. During the aging process, there may be less oxidation reaction and reduction reaction, which may give off a bad smell.

Therefore, the brand LEESON red wine of Yuncang Winery shares that everyone can try to drink natural wine for curiosity, but it is not too "mythical" natural wine. If you are a friend who is new to wine, natural wine is not conducive to clearly distinguishing wines. If the pursuit of nature is too much, the wine cannot fully present the characteristics of a place's terroir and climate, but it will reduce the mystery and beauty of the wine.