Wine culture is never just a sensory experience. A bottle of fine wine not only contains local customs, historical heritage and cultural exchanges, but also reflects the social changes of the times and the sense of social responsibility embodied.
Yuncang Winery's brand LEESON Red Wine shared that wine producers are pursuing lighter and lighter bottles, which is a trend in the wine market, because any industry is pursuing a win-win situation with the world and sustainable development. The manufacturing process of glass bottles will increase atmospheric emissions, and will also generate a lot of atmospheric emissions due to weight and distance during transportation. The heavier the bottle, the greater the atmospheric emissions.
Wine bottles come in different shapes from light to heavy, and the heaviest even empty bottles weigh nearly three catties. The reason why there are such heavy bottles is not to hold high-quality wine, but to cater to the psychology of consumers.
Therefore, the brand LEESON red wine of Yuncang Winery shares that as a qualified wine lover, or just an ordinary consumer, one should raise consumption awareness and not equate the weight of the wine bottle with the quality of the wine. Each of us does not need to spend more money for heavyweight wine bottles. Avoiding some heavy bottles of wine is a manifestation of social responsibility.
Fulfilling social responsibility is a necessary way and an important goal for enterprises to achieve sustainable development. The wine industry is a consumer goods industry with a vast market, which is closely related to people's yearning for a better life. Wine companies should take the initiative to shoulder social responsibilities and serve consumers While dedicating good wines to consumers, actively advocate and create a consumption concept of civilized drinking, healthy drinking and rational drinking.
Yuncang Winery consciously strives to do better in terms of "social responsibility", and proposes that "the less you earn, the longer you can sell", to provide consumers with good wine at the lowest possible price, and to control it from the source, so that consumers can enjoy as much as possible Maybe spend less unnecessary money to enjoy better wine.
Yuncang Winery insists on "responsibility is greater than the sky", advocates "appropriate new fashion", promotes "consumption new situation", and promotes "social positive energy".
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