How is wine priced? Cost or culture?

There are various styles and prices of wines, some tens of yuan, some thousands of yuan, and even a bottle of hundreds of thousands, so what determines the various prices of wine? Yuncang Winery’s brand LEESON red wine sharing generally comes from the following aspects:

1. Raw materials. The raw material of wine comes from grapes, and the wine grapes used in cheap wines are also ordinary. For example, the wines made from grapes grown under these factors, such as only focusing on yield but not quality, or the age of the trees, and the maturity of the grapes are not perfect, etc., are generally not expensive high. And those precious grape varieties, such as noble rot and ice grapes, are very expensive to pick due to scarcity, and those that do not meet the legal standards cannot be used. Certain high-quality wines produced from such grapes are naturally expensive.

2. Craft. Ordinary wine is generally mass-produced on a large scale without any special brewing process, neither expensive production equipment nor oak barrels, so that the time to market is shortened, the cost is reduced, and the price is naturally cheap. On the contrary, those expensive wines require very mature and advanced brewing techniques, and the purchase of winemaking equipment and oak barrels consumes a lot of capital costs, so they will be apportioned equally to each bottle of wine accordingly.

3. Packaging. Yuncang Winery’s brand LEESON red wine shared a bottle of wine from production to market entry into the hands of consumers. There are many links. Choose cheap, then the wine is often not priced high. On the contrary, using art-level wine bottles, high-end corks, anti-counterfeiting wine labels, etc., will increase the packaging cost accordingly, and will eventually be reflected in the price of a bottle of wine.

4. Artificial. Grape planting and harvesting, processing and transportation are inseparable from labor costs. Ordinary wine is managed extensively and operated by machines without fine tuning and selection, so the labor cost used is low, and the price of the wine brewed in the later stage is also low. As for expensive wines, regardless of the careful selection of grapes before or after picking, as well as the high degree of selection of winemakers' experience and skills, these labor costs will also be allocated to the pricing of wines.

5. Transportation. Generally, most of the ordinary wine is sold locally, and the transportation cost incurred is very low. If the wine labeled "imported" costs only a dozen yuan, it is not normal. Expensive and distinctive wines are loved by wine lovers all over the world. Most of these wines have been transported across the ocean and in multiple ways, so the accumulated costs will push up the price of wine.

In addition to the above common aspects, there are also taxation, brand added value, culture of wine-producing countries, etc. Therefore, the LEESON red wine sharing of Yuncang Winery cannot simply say that the pricing of a bottle of wine comes from cost or culture, but should be viewed from multiple aspects and perspectives.