Yuncang Winery teaches everyone to look at the cost performance of wine

 When buying wine , many people find that some wines are very expensive and some are very cheap. Therefore, many people want to know the price/performance ratio of wine, so how do you think about the price/performance ratio of wine? Let's share the brand LEESON red wine of Yuncang Winery with us.

The price of wine is largely not directly related to its quality. Many of the extraordinarily high wine prices are driven by market demand. Now the quality difference between the most expensive wine and the cheapest grapes is not huge, but the price difference is astonishing. Smart and wine-savvy buyers will buy cost-effective and reliable wines, which is what people often say "only buy the right ones, not expensive ones".

Yuncang winery's brand LEESON red wine shares the basic level of wine quality. Ordinary wine is 100% made from grapes. It is a healthy, safe and drinkable wine. A wine that is not bad on average for commercial wines, with no obvious faults in flavor or character.

This fully shows that the quality of wine is not much different from top to bottom, and the reason for the large price difference is that packaging, transportation, local taxes, customs duties, etc. account for most of the wine price, so only a small part of the money spent on wine is The value of the wine itself. Therefore, Yuncang Winery’s brand LEESON red wine shared that when choosing wine, whether it is cost-effective or not depends on which export country the wine comes from, whether the merchant’s transportation costs are high, and whether customs duties or local taxes account for a large proportion. The reason why Yuncang Winery dares to promise consumers to buy the "best price and best quality" wine is to control the cost in terms of packaging, transportation, online and offline marketing, and low tariffs on foreign imports. Only in this way can the profits be given to consumers, so that consumers can buy high-quality wines that are truly cost-effective.

For the cost performance of wine, Yuncang Winery gives a reference range:

Good value: the sales price of wine is lower than the quality, and the price of high-end wine with personality is more than 10% lower; that of commercial mid-range wine is 10-20% lower ; that of ordinary wine is 15-20% lower. Such wine is very cost-effective wine. Among the wines imported from abroad, Chile has become a very cost-effective wine because of its zero tariffs and its mellow and palatable wines.

Value: The price is comparable to the quality of the wine.

Not worth it: It means that the price is higher than the quality of the wine itself, usually the price is more than 20-30% higher than the quality of the wine in this range.

Not worth it: refers to the price of wine is too much higher than the quality, higher by 50% or more.

What is the real cost-effectiveness, that is, the same price is more worth buying, instead of comparing the price of high-end wine with low-end wine, and comparing the taste of low-end wine with high-end wine, which is contradictory in itself. Standing out at the same price can make consumers Consumers feel that the purchase is worthwhile, which is the cost performance.